Cigar Reviews info on 23 Jan 2009 07:59 pm
Habanos has introduced a product exclusively for the travel retail channel based on a selection of what it calls “trendy” sizes from three different cigar brands.
The Travel Retail Selection Pack contains three of the company’s most successful cigar launches within the past four years.
The core of the selection is the Robusto (50 ring gauge and 124mm long) which offers a short smoke, in keeping with the current trends of the global cigar market, Habanos said.
Petit Edmundo from Montecristo (girth of 52 x 110mm in the length) provides the flavour and blend of a renowned premium brand in a short cigar with a medium to full flavour.
Romeo y Julieta Short Churchills is a classic Robusto (girth 50 and 124mm long) made from a balanced and aromatic blend of selected leaves from the Vuelta Abajo region, making it a medium-bodied Habano.
Petit Robusto from Hoyo de Monterrey is aimed at consumers who want a delicate, aromatic Habano that is lighter to the taste but with elegance and complexity. It is made from a selection of leaves from the Vuelta Abajo region.
With preservation as the key factor, the pack was specially made with the latest “Double Chamber” humidifier tube, so that the cigars are evenly humidified from the bottom to the top. Furthermore, dry Habanos can be “recovered” in only one week, according to the company.
For the pack design, each tube carries its brand logo on the side printed on a sleek surface for optimum presentation.
Produced in limited quantities, the product was launched in October 2008 at the TFWA World Exhibition in Cannes and is now available to the duty free market.
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